How CRM applications increasing sales (Part 5)

Problem of Prioritization

All too often, sales professionals end up wasting too much time on leads that never had a chance to close, versus leads that could genuinely bring in revenue. Strong lead qualification is important, but more importantly, lead classification can help a salesperson keep track of which leads are moving forward and which are not.

CRM solve Prioritization problem

A CRM application can provide comprehensive information about the status of a lead. It is so much more than just good note taking. A CRM solution can offer stages within the sales cycle which sales professionals can call upon to properly tag a lead. Once tagged as being within a certain stage of the sales process, it becomes easy to prioritize leads based on how close they are to closing. This lead classification is designed to give the sales person a common point of reference for each lead in the effort to not only keeps track of his or her leads, but to communicate their status to others. A CRM system can empower each sales professional to properly prioritize their leads and shorten the sales cycle.