How CRM applications increasing sales (Part 3)

Problem of Lead details and follow up

Practically any sales professional will tell you that timely follow up on leads are a crucial component to closing more deals. However, they might also say that it is oftentimes the most neglected component of the sales process. It's so easy for a sales professional to get lost in a sea of leads (both warm and cold) and forget timely follow up and repeated contact. The pain is trying to juggle follow up calls with cold calls and remembering all of the pertinent information for each lead. This can cause errors and lost opportunities which cost the company money and new customers.

CRM solve Lead details and follows up Problem.

Utilizing a common contact manager is a simple way to help build in reminders for follow up calls. However, a true CRM system should have a built-in "conveyor belt" which can be "activated" to send regular communications to leads, prospects and suspects in the system by simply tagging the lead.

For example, if you have a lead who is interested in product A, and after the initial contact, the lead says that they may be in a position to buy next quarter, then with CRM APPLICATION, you can tag them to receive regular communications regarding product A over the next 3 months. This targeted "conveyor belt of information" can include reprinted articles on product A, brochures, reference stories, personal letters from other product A users, and other key pieces of collateral.

Your CRM APPLICATION handles the process of follow up via email to help keep your products top of mind with the prospect. Then CRM APPLICATION tells you when you need to call them back to move the sales process to the next step. With built-in notes, you'll be able to keep tabs on each conversation you have with the prospect and indicate any possible hurdles you will have to overcome in order to close the deal.