When you begin your search to find the right CRM solution for your company, you may find yourself wondering where to start. There are a lot of companies out there that want to pitch their CRM solution to you; however, you are probably already finding out that these CRM solutions come in all flavors, sizes, and at varying costs. There are solutions out there that range from simple contact managers that you can get for a few hundred dollars to extremely complex multi- million dollar enterprise applications that take years to implement.
Over-buying a CRM system can be one of the most costly mistakes a company can make. We hope to provide some valuable information for you and your company to assist your research in finding the appropriate CRM system for your company.
As you have started your research for the appropriate CRM solution for your company you may have come across many different options from CRM vendors.
Whether you have found out about various CRM options from referrals, consultants, internet research, or through various publications – you have probably found many CRM solutions that reach across all types and sizes of companies.
One of the key areas you may want to focus upon when you begin your CRM research is vendors that are specifically concentrated on companies that are your size. There are many CRM vendors that are generalists that try to be everything to everyone and sell their wares to whoever will look at it. There are also some
CRM vendors that stay very focused on certain market segments. There are vendors known in the CRM market that focus on companies based upon their size.
There are a number of vendors that focus on the small business segment with simple contact management solutions as well as enterprise vendors that focus on eighteen months to implement for large companies.
There are also a few vendors that are exclusively focused on the mid-market segment. As you undertake your research you will begin to uncover vendors that focus on companies your size.
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