How CRM applications increasing sales (Part 6)

Problem of Getting Qualified Leads

 Perhaps one of the most painful issues for sales professional is trying to get new leads. In many cases they have some support from the Marketing efforts within their organization; however, automating the process can speed up the lead distribution and follow up. The root of this pain comes from the sales professional feeling out of control and out of touch with the lead generation process.

CRM solve Getting Qualified Leads problem

A CRM system can provide immediate distribution of leads from multiple sources. This process is automated and provides the sales professional key information as to the source of the lead and when it was generated. For example, CRM APPLICATION includes Web Touch, an automated web activity tracking system which can identify web site visitors and alert the appropriate sales representative in real time.

 Using Web Touch, a sales rep receives all leads that are generated via the company web site instantly. In this process, the web site visitor registers to download product information and that lead is immediately populated into CRM APPLICATION and routed to the appropriate representative. Since Web Touch is a real-time system, a sales rep is instantly notified that a prospect is visiting the site. This allows the representative to contact the prospect WHILE they are visiting to help answer any questions. Furthermore, web site visit information is documented automatically allowing the sales rep to better gauge a prospect's interests based on their navigation through your site.